Airbnb is considering expanding into the long-term rental business to become a viable alternative to Craigslist, reports Bloomberg.

Craigslist is the dominant platform for apartments and rental properties in major cities, especially in the "sublet/temporary" category. It doesn't police listings for scams. Airbnb sees an opportunity to be the safer service that offers identity verification on listings. It has hired McKinsey & Co. to look into the market.

Larger strategy: Airbnb spent $300 million to acquire Luxury Retreats last month as part of its bid to be a full-service travel company, and it's also developing a flight-booking service. The $30 billion company is looking for new revenue streams as it matures. Yesterday, execs announced a 26-city tour to meet with hosts and local officials — a good opportunity to feel out the market for longer-term rentals.

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Caitlin Owens, author of Vitals
25 mins ago - Health

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Illustration: Aïda Amer/Axios

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Why it matters: Patients can only receive good care if there's enough care to go around — which is one reason why the death rate was so much higher in the spring, some experts say.

Scoop: The Lincoln Project is becoming a media business

Illustration: Eniola Odetunde/Axios

The Lincoln Project is looking to beef up its media business after the election, sources tell Axios.

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Data: Bully Pulpit Interactive; Chart: Danielle Alberti/Axios

President Trump is pouring hundreds of thousands of dollars into Facebook ads on the Supreme Court and conservative judges in the final stretch of his campaign, while Joe Biden is spending over a million on voter mobilization, according to an analysis by Axios using data from Bully Pulpit Interactive.

The big picture: Trump's Facebook ad messaging has fluctuated dramatically in conjunction with the news cycle throughout his campaign, while Biden's messaging has been much more consistent, focusing primarily on health care and the economy.