A media watchdog on the right is going after advertisers on MSNBC's "The Rachel Maddow Show" after left-leaning groups successfully targeted Fox News' Sean Hannity advertisers last week.

Why it matters: There is a growing trend of advertisers being caught in partisan battles. Earlier this year, Sleeping Giants, a social media activism group, publicly outed Breitbart advertisers on Twitter, resulting in over 1,000 of advertisers pulling their ads from the website. Similar ad boycotts of YouTube and Fox News' "The O'Reilly Factor" this year demonstrate the growing pressure placed on brands to align themselves with brand-safe content.

On Tuesday, #StoptheScalpings, a new campaign launched by former radio hosts Brian Maloney and Melanie Morgan under the Media Equalizer group, posted a list of Maddow' advertisers with contact information, urging viewers to call them and ask why they are affiliated with "outfits that do not uphold the Constitution." Hannity has reportedly invited the campaign leaders to appear on his show. They were responding to a campaign by Media Matters pressuring advertisers to remove their ads from Hannity's program.

Update: USAA said it will reinstate ads on 'Hannity' as well as other cable networks after the Media Matters report was published last week.

Go deeper

2 hours ago - World

U.S. policy shift will allow taxpayer funding for projects in West Bank settlements

Friedman (L) with Netanyahu. Photo: Menahem Kahana/AFP via Getty Images

The U.S. and Israel will announce tomorrow that they are expanding three agreements on scientific cooperation to include Israeli settlements in the West Bank, Israeli and U.S. officials tell me.

Why it matters: This is a substantial policy shift for the U.S., which did not previously allow its taxpayers' money to be spent in the Israeli settlements.

Updated 3 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Politics: Obama: Trump is "jealous of COVID's media coverage" Axios-Ipsos poll: Federal response has only gotten worse.
  2. Health: Hospitals face a crush — 13 states set single-day case records last week.
  3. Business: Winter threat spurs new surge of startup activity.
  4. Media: Pandemic causes TV providers to lose the most subscribers ever.
  5. States: Nearly two dozen Minnesota cases traced to three Trump campaign events.
  6. World: Putin mandates face masks.

McConnell: Confirming Amy Coney Barrett will help GOP retain Senate

Photo: Samuel Corum/Getty Images

Senate Majority Leader Mitch McConnell (R-Ky.) expressed no regrets about Judge Amy Coney Barrett's controversial confirmation, telling Politico in an interview that he believes the decision to place her on the Supreme Court just a week before the election will help Republicans retain the Senate.

Why it matters: With a week to go until Election Day, many Republicans are concerned that President Trump's unpopularity could cost them the Senate. McConnell has long viewed the transformation of the federal judiciary through the confirmation of young conservative judges as his defining legacy.

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