There were more advocacy and corporate social responsibility ads aired during the first two games of the World Series between the Washington Nationals and the Houston Astros than any other type of ad, according to data from Advertising Analytics, a strategy firm that specializes in political and issues advertising.

Expand chart
Data: Advertising Analytics. Graphic: Naema Ahmed/Axios 

Why it matters: Advertisers are flocking to the baseball championship as an opportunity to reach Washington opinion leaders.

Be smart: This is a departure from typical sports championships, in which consumer package goods and retail ads typically dominate commercial time.

Yes, but: This is a once-in-a-lifetime opportunity for brands to reach Washington decision makers in a casual environment.

  • While many marquee advertisers sponsor events around Washington DC, there are few games that will have as high of an impact and as engaged of an audience as a World Series that includes a Washington team.

Details: The World Series so far has attracted mostly defense, enterprise technology and healthcare ads.

  • Airbus and CACI, which specialize in aerospace and defense, respectively, both ran ads during the first game of the series promoting career development and bolstering their brands generally.
  • 3M, a mining and manufacturing company, ran dozens of ads between both games.
  • Amazon, Microsoft, HP, Dell and IBM all took the opportunity to message about things like conservation and bettering the economy.
  • Health care ads also ran locally in the DC metropolitan area, primarily around drug prices.

Be smart: This isn’t totally new to the district. Leidos, a Northern Virginia-based defense company, has been a longtime sponsor of D.C. United, Washington D.C.’s professional soccer team.

The bottom line: Issue and advocacy ads have been growing as a category for many publishers and advertising companies, including sports leagues, as the hyper-political environment in Washington becomes more contentious, forcing companies to take a stand on more issues than they have in the past.

Go deeper: CEOs under more pressure to save society

Go deeper

Amy Coney Barrett's immediate impact

Illustration: Eniola Odetunde/Axios

In her first week on the job, Amy Coney Barrett may be deciding which votes to count in the presidential election. By her third week, she’ll be deciding the fate of the Affordable Care Act.

Where it stands: The Senate votes on Barrett’s nomination tomorrow. If she’s confirmed, Chief Justice John Roberts is expected to swear her in at the Supreme Court within hours, an administration official tells Axios.

Texas Democrats beg Biden to spend now

Photo: Ron Jenkins/Getty Images

The Biden campaign is rebuffing persistent pleas from Texas Democrats to spend at least $10 million in the Lone Star state, several people familiar with the talks tell Axios.

Why it matters: If Texas — which has 38 electoral votes and is steadily getting more blue, but hasn't backed a Democrat for president since 1976 — flipped to the Biden column, it would be game over. But the RealClearPolitics polling average stubbornly hovers at +2.6 for Trump — and Team Biden appears more focused on closer targets.

2 hours ago - Politics & Policy

Election night in Trumpworld

Photo illustration: Aïda Amer/Axios. Photo: Chris Carlson-Pool/Getty Images

A luxe election-night watch party at the Trump International Hotel on Pennsylvania Avenue is being planned for President Trump's donors, friends and advisers — but Trump's hand in it is minimal because he's "very superstitious" — people familiar with the plans tell Axios.

The big picture: This "mecca for all things MAGA," as one adviser described it, is one of three hubs where they say Trumpworld will watch returns. The others are the war room at campaign HQ in Rosslyn, Virginia, and the White House residence, where Trump and the first lady will gather close family and advisers before heading to the hotel later that night, the sources said.