Your story

Our style

Smart Brevity Studio communicates for brand partners in Axios' signature style.

We craft compelling brand narratives that are proven to increase engagement by up to 5x.

1

Smart Posts

Get readers smarter, faster about your brand.
IN-STREAM, NATIVE AD MODEL

Smart Posts live within Axios editorial content, creating a more visible, meaningful experience than industry standard ad units.

The result: Our Smart Posts outperform the industry with an average CTR of .12% - .14% — with clients often performing above the Axios benchmark.

2X

CTR
INDUSTRY AVERAGE

More clicks.

2X

TOUCH RATE
INDUSTRY AVERAGE

More engagement.

2

Visual Posts

Visually represent data and trends.
CUSTOM VISUALS

Visual Posts communicate only what matters in a succinct way—allowing brands to visually represent their data and trends.

Why it’s important: These visuals not only communicate the brand message with clarity and efficiency, they also perform 2X the average click through rate.

4X

CTR
INDUSTRY AVERAGE

Even more clicks.

3

Stories

Engage with your brand on a deeper level.
YOUR CONTENT ON A DEDICATED URL

Stories mirror the editorial style we’ve honed on Axios.com, allowing brands to craft compelling narratives through the lens of Smart Brevity.

Stories include one live dedicated URL, four promotional posts, and one homepage driver.

3:39

TIME ON PAGE
AVERAGE

More engagement.

4

Topics

How we’re helping brands break down big trends
UNPACK STORIES THAT MATTER

Smart Brevity Studio helps brands unpack stories that matter through creative elements, all housed on a custom landing page.

Topic Pages allows brands to amplify their thought leadership and reach an influential audience.

1X

ANIMATED VIDEO
PER PAGE

Engage audiences.

2X

DATA VISUALIZATIONS
PER PAGE

Visually represent trends.

7.6X

TIME ON PAGE
INDUSTRY AVERAGE

Even more engagement.

5

Collections

A designated landing page to house all creative assets.
ALL YOUR CONTENT IN ONE PLACE

The Collections page provides a designated landing page to house all creative assets — videos, visuals and written content — produced throughout a brand partner’s campaign flight.

What this means: The format allows brands to consolidate campaign messaging on Axios.com

6

Q&A Stories

Educate audiences on topics that matter
A CONVERSATION WITH A BRAND EXECUTIVE

Q&A Stories put the spotlight on your top executives and subject matter experts with questions curated by Smart Brevity Studio.

Q&A Stories let top executives cut through the noise in their industry, emerging as an engaging thought leader.

1

Video Posts

Short-form video
15 SECONDS OR LESS

Smart Brevity Studio has designed their 15-second video vignettes to catch and keep the attention of influential audiences, quickly and efficiently showing people what matters.

The takeaway:
Packaged as a series of 3-5 videos, this product is ideal for showcasing multiple touchpoints.

3-5X

VIDEOS
PER PACKAGE

Videos are packaged as a series to showcase multiple touchpoints.

2

Video Stories

Long-form video
60 SECONDS OR MORE.

Brands can engage their target audience with Smart Brevity Studios’ custom video work.

What this means: The team takes learnings from Axios’ HBO series to create innovative content that marries key brand messages with exclusive interviews, dynamic motion graphics or custom visuals.

1

Audio Ads

Get your message to our listeners
OUR SHOWS

Our 2 daily shows, Axios Today and Axios Re:Cap, bring our latest scoops from the White House and Congress, analysis on the economy and insight into the trends shaping the world.

How it happened is a seasonal audio experience that dives deeps into a single story, shedding light on how history is made.

2X

SPONSOR
PLACEMENTS

Sponsors receive 1x 15s mid-roll and 1x 30s end-roll placement per episode.