Smart Posts live within Axios editorial content, creating a more visible, meaningful experience than industry standard ad units.

The result: Our Smart Posts outperform the industry with an average CTR of .12% - .14% — with clients often performing above the Axios benchmark.

Visual Posts communicate only what matters in a succinct way—allowing brands to visually represent their data and trends.

Why it’s important: These visuals not only communicate the brand message with clarity and efficiency, they also perform 2X the average click through rate.

Stories mirror the editorial style we’ve honed on Axios.com, allowing brands to craft compelling narratives through the lens of Smart Brevity.

Stories include one live dedicated URL, four promotional posts, and one homepage driver.

Smart Brevity Studio helps brands unpack stories that matter through creative elements, all housed on a custom landing page.

‍Topic Pages allows brands to amplify their thought leadership and reach an influential audience.

The Collections page provides a designated landing page to house all creative assets — videos, visuals and written content — produced throughout a brand partner’s campaign flight.

What this means: The format allows brands to consolidate campaign messaging on Axios.com

Q&A Stories put the spotlight on your top executives and subject matter experts with questions curated by Smart Brevity Studio.

Q&A Stories let top executives cut through the noise in their industry, emerging as an engaging thought leader.