Oct 10, 2017

Adults spend 12 hours per day with media

Adam Lerner / Comcast via AP Images

Individuals in the US manage to spend the equivalent of half a day consuming media, according to eMarketer's latest media time spent figures. In total, eMarketer estimates that adults will spend an average of 12 hours, 1 minute per day with major media this year.

Here's the breakdown by medium, in hours:

  • Digital: 5:53 (3:17 on mobile; 2:03 desktop/laptop; 0:33 on other connected devices)
  • TV: 3:58
  • Radio: 1:26
  • Print: 0:24
  • Other: 0:21

Why it matters: "People have become more efficient at multitasking, thanks largely to mobile devices (excluding voice)," according to the study. "Multitasking via mobile is primarily responsible for the overall increase in time spent with media."

Note: eMarketer counts each minute of media consumption time regardless of whether it's simultaneous with any other media. Therefore, total media consumption time continues to grow, even as the number of hours in a day remains the same.

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Coronavirus dashboard

Illustration: Axios Visuals

  1. Global: Total confirmed cases as of 8 a.m. ET: 1,131,713 — Total deaths: 59,884 — Total recoveries: 233,591Map.
  2. U.S.: Total confirmed cases as of 8 a.m. ET: 278,458 — Total deaths: 7,159 — Total recoveries: 9,897Map.
  3. Public health latest: The CDC is recommending Americans wear face coverings in public to help stop the spread of the coronavirus. The federal government will cover the costs of COVID-19 treatment for the uninsured, Health and Human Services Secretary Alex Azar said.
  4. 2020 latest: "I think a lot of people cheat with mail-in voting," President Trump said of the 2020 election, as more states hold primaries by mail. Montana Gov. Steve Bullock said Friday that every county in the state opted to expand mail-in voting for the state's June 2 primary.
  5. Business updates: America's small business bailout is off to a bad start. The DOT is urging airlines to refund passengers due to canceled or rescheduled flights, but won't take action against airlines that provide vouchers or credits.
  6. Oil latest: The amount of gas American drivers are consuming dropped to levels not seen in more than 25 years, government data shows. Trump is calling on the Energy Department to find more places to store oil.
  7. Tech updates: Twitter will allow ads containing references to the coronavirus under certain use cases.
  8. U.S.S. Theodore Roosevelt: Senators call for independent investigation into firing of Navy captain.
  9. What should I do? Answers about the virus from Axios expertsWhat to know about social distancingQ&A: Minimizing your coronavirus risk.
  10. Other resources: CDC on how to avoid the virus, what to do if you get it.

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