Facebook CEO Mark Zuckerberg checks his phone. Photo: Drew Angerer/Getty Images

Two years ago, every tech platform was pushing to explain how great their ad tech was ahead of the Q4 holiday season. This year? Crickets.

Why it matters: Amid privacy concerns, tech companies have been less forward about all of the ways they target users online.

  • Case-in-point: A new New York Times investigation shows how dozens of apps collect, analyze and sell users’ anonymous location data to third party companies, although the data is anonymous in theory.

The other side: That hasn't necessarily been the case for TV ad tech giants, who are pushing to find innovative ways to make boring TV ads more relevant.

  • AT&T and Hulu are both planning ad products for their streaming services that will activate when users hit pause on their favorite shows during bathroom or snack breaks, Variety's Brian Steinberg reports.

Go deeper: Americans don't trust tech companies on data privacy

Go deeper

46 mins ago - Podcasts

The art and business of political polling

The election is just eight days away, and it’s not just the candidates whose futures are on the line. Political pollsters, four years after wrongly predicting a Hillary Clinton presidency, are viewing it as their own judgment day.

Axios Re:Cap digs into the polls, and what pollsters have changed since 2016, with former FiveThirtyEight writer and current CNN politics analyst Harry Enten.

Twitter launches warnings on election misinformation and delays

Photo: courtesy of Twitter

Twitter will start pinning notices to the top of all U.S. Twitter users’ timelines warning that results in next week’s election may be delayed and that they may encounter misinformation on mail-in voting.

Why it matters: Delayed election results are expected across many states that are handling unprecedented amounts of absentee and mailed ballots, which President Trump has baselessly called "very dangerous" and "corrupt."

Miriam Kramer, author of Space
3 hours ago - Science

NASA confirms water exists on sunny parts of the Moon

Photo: NASA/JPL/USGS

Water on the Moon might be more easily accessible than previously thought, opening up new possible avenues for future human exploration, according to a new study.

Why it matters: NASA is aiming to send people back to the Moon as part of its Artemis program by 2024, with plans to eventually create a sustainable presence on the lunar surface. That sustainability relies on mining the moon for its resources, like water.