Dec 11, 2018

Mobile ad tech is out, TV ad tech is in

Facebook CEO Mark Zuckerberg checks his phone. Photo: Drew Angerer/Getty Images

Two years ago, every tech platform was pushing to explain how great their ad tech was ahead of the Q4 holiday season. This year? Crickets.

Why it matters: Amid privacy concerns, tech companies have been less forward about all of the ways they target users online.

  • Case-in-point: A new New York Times investigation shows how dozens of apps collect, analyze and sell users’ anonymous location data to third party companies, although the data is anonymous in theory.

The other side: That hasn't necessarily been the case for TV ad tech giants, who are pushing to find innovative ways to make boring TV ads more relevant.

  • AT&T and Hulu are both planning ad products for their streaming services that will activate when users hit pause on their favorite shows during bathroom or snack breaks, Variety's Brian Steinberg reports.

Go deeper: Americans don't trust tech companies on data privacy

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Scoop: Census Bureau is paying Chinese state media to reach Americans

Illustration: Sarah Grillo/Axios

The 2020 Census Paid Media Campaign, which sends U.S. taxpayer dollars to community media outlets to run ads about the upcoming census, is including a Chinese state-run broadcaster as one of its media vendors.

Why it matters: After China's yearslong campaign to co-opt independent Chinese-language media in the U.S., Washington is now paying Beijing-linked media outlets in order to reach Chinese Americans.

Go deeperArrow31 mins ago - World

Live updates: Coronavirus spreads to Latin America

Data: The Center for Systems Science and Engineering at Johns Hopkins, the CDC, and China's Health Ministry. Note: China numbers are for the mainland only and U.S. numbers include repatriated citizens.

Brazil confirmed the first novel coronavirus case in Latin America Wednesday — a 61-year-old that tested positive after returning from a visit to northern Italy, the epicenter of Europe's outbreak.

The big picture: COVID-19 has killed more than 2,700 people and infected over 81,000 others. By Wednesday morning, South Korea had the most cases outside China, with 1,261 infections. Europe's biggest outbreak is in Italy, where 374 cases have been confirmed.

Go deeperArrowUpdated 2 hours ago - Health

GOP congressman accuses California pension official of working for China

Illustration: Rebecca Zisser/Axios

The latest season of Red Scare has come to Sacramento.

Driving the news: Rep. Jim Banks (R-Ind.) has repeatedly accused Ben Meng, chief investment officer of the California Public Employees' Retirement System (CalPERS), of tacitly working on behalf of the Chinese government. Banks also says that, were it up to him, Meng would be fired — and has questioned the patriotism of California Gov. Gavin Newsom for not at least investigating Meng.

Go deeperArrow2 hours ago - World