Danny Glover, an actor, director, and activist, is joining home-sharing company Airbnb as an advisor, the company said on Wednesday. Glover will help the company with its outreach to communities of color to recruit more hosts via a partnership with the NAACP that Airbnb announced last month.

Why it matters: Last year, Airbnb got in some hot water when users began speaking out about the discrimination they experienced while using the home-sharing service. A recent study found that most hosts in predominantly black neighborhoods are white, further supporting the need for the company to get more minority hosts on board.