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Screenshot: Gopro.com

Two of the leaders in the action camera world, GoPro and personal drone maker Skydio, unveiled new products Tuesday, aiming to woo new buyers and convince existing owners to upgrade.

The big picture: But whereas once upon a time the biggest issues with such cameras were things like battery life and ease-of-use, the category is now bumping into a new, possibly tougher problem: these cameras are great when you're scaling Half Dome or snorkeling in Maui, but most of our lives just don't pack in enough action to justify such a camera.

Driving the news:

  • GoPro unveiled 2 new models, the $399 Hero8 Black and $499 Hero8 Max, waterproof action cameras which feature the ability to connect accessories directly without separate mounting hardware. The Max version functions as both a traditional action camera and, thanks to dual lenses, a 360-degree recording device.
  • Drone maker Skydio introduced the second version of its owner-following drone, improving the size, range, battery life, camera and other features all with a lower starting price — $999 sans controller. (The Verge has a detailed hands-on here.)

The bottom line: I aspire in the coming year to have enough action to justify the purchase of a GoPro, maybe even the Max. Skydio will probably have to wait at least another year, though that doesn't mean I don't want to try it out, too — especially since I am so bad at flying traditional drones.

Go deeper

Updated 11 mins ago - Politics & Policy

Omicron dashboard

Illustration: Aïda Amer/Axios

  1. Health: Omicron fuels the case for COVID boosters — Omicron variant lifts Moderna's stock price — CDC strengthens COVID booster recommendation.
  2. Politics: Biden says fight against Omicron won't include "shutdowns or lockdowns."
  3. States: Federal court blocks Biden's vaccine mandate for health workers in 10 states — NYC urges masks indoors "at all times" regardless of vaccination status — New York declares state of emergency amid concerns over Omicron.
  4. World: Omicron adds urgency to vaccinating worldWHO warns against travel bans on southern African countries — First North American Omicron cases identified in Canada.
  5. Variant tracker: Where different strains are spreading.
Kendall Baker, author of Sports
Updated 20 mins ago - Sports

College football gone mad

Former Notre Dame coach Brian Kelly walks in front of his players. Photo: David Madison/Getty Images

In the span of two days, the head coaches of two of the biggest college football programs in America have jumped ship, wooed by even greater challenges — and the almighty dollar.

Driving the news: Lincoln Riley is ditching Oklahoma for USC in a deal reportedly worth $110 million. LSU poached Brian Kelly from Notre Dame with a reported 10-year, $100 million contract.

Media startups anxiously await BuzzFeed’s stock market debut

Illustration: Sarah Grillo/Axios

Digital media companies considering going public are watching BuzzFeed's expected stock market debut next week to see how investors will respond.

Why it matters: A slowdown in SPACs (special purpose acquisition companies) earlier this year pushed some digital media companies that were considering going public via SPAC IPOs away from the idea, such as Vice.