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Accounts you don't follow will soon show up in your Instagram feed

Marcio Jose Sanchez / AP

Instagram announced this week that posts from accounts users don't follow will start appearing in a new section of News Feeds called "Recommended for You." Users will have the option to temporarily hide posts that are recommended to them.

Why it matters: Instagram has been testing ways to expose users to a wider range of content to increase user engagement — which helps the app, and its parent company Facebook, sell ads. Earlier this month, Instagram added up a feature that would allow users to follow hashtags (topics) as well as specific accounts. The company has continually developed and customized its "Explore" section in a similar push to expand what users engage with.

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