Dec 28, 2017

Accounts you don't follow will soon show up in your Instagram feed

Marcio Jose Sanchez / AP

Instagram announced this week that posts from accounts users don't follow will start appearing in a new section of News Feeds called "Recommended for You." Users will have the option to temporarily hide posts that are recommended to them.

Why it matters: Instagram has been testing ways to expose users to a wider range of content to increase user engagement — which helps the app, and its parent company Facebook, sell ads. Earlier this month, Instagram added up a feature that would allow users to follow hashtags (topics) as well as specific accounts. The company has continually developed and customized its "Explore" section in a similar push to expand what users engage with.

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Scoop: Amazon's local podcast play

Illustration: Sarah Grillo/Axios

Amazon is looking to invest in localized podcast content, like news and sports, sources tell Axios. Sports content is top of mind as the company plans to buy up more TV rights and have adjacent audio content for users.

Why it matters: Amazon sees a strategic advantage in podcasts by leveraging Alexa voice tech to help users discover personalized content.

The oil stakes of Trump vs. Biden

Reproduced from Rapidan Energy Group; Chart: Axios Visuals

U.S. oil production is in a steep decline, but one question is how much November's elections will affect how much it does — or doesn't — bounce back.

Why it matters: The powerful price and demand headwinds from the coronavirus pandemic are creating a financial crisis in the oil patch.

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