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Green Bay Packers quarterback Aaron Rodgers. Photo: Ronald Martinez/Getty Images

Aaron Rodgers and his fellow co-founders at Rx3 Ventures just announced a $50 million fund that will focus on consumer brands.

Details: Rx3 has already invested in several companies, including CorePower Yoga (studio chain), Hims (men's wellness) and VICIS (football helmets).

The big picture: The age of the celebrity VC is upon us, so it should come as no surprise that Rodgers is the latest in a long line of athletes who have ventured into the world of investing as of late. A few prime examples:

  • Kobe Bryant launched a $100 million fund called Bryant Stibel in 2016. Investments include The Players' Tribune (sports media) and LegalZoom (legal services).
  • Serena Williams has quietly invested in 34 startups over the past five years and, in April, formally unveiled Serena Ventures. Investments include The Wing (women's club) and Coinbase (bitcoin exchange).
  • The Warriors (Kevin Durant, Steph Curry, Andre Iguodala and others), thanks in part to their proximity to Silicon Valley, have emerged as fixtures in VC. Durant's portfolio includes Postmates (food delivery) and Lime (scooter/bike rental).

Go deeper

11 mins ago - Health

U.S. COVID-19 death toll surpasses 600,000

Expand chart
Data: Johns Hopkins University; Chart: Danielle Alberti/Axios

More than 600,000 people have died from the coronavirus in the U.S., according to data from Johns Hopkins University.

The big picture: It's a higher death toll than the number of American soldiers killed in combat during the Civil War, World War I and World War II combined.

Senate confirms antitrust expert Lina Khan as FTC commissioner

Lina Khan speaks at a Senate Commerce, Science and Transportation Committee confirmation hearing. Photographer: Saul Loeb/AFP/Bloomberg via Getty Images.

The Senate voted 69-28 on Tuesday to confirm antitrust expert Lina Khan as a commissioner on the Federal Trade Commission.

Why it matters: Known for her work on how to apply antitrust laws to the tech industry, Khan's confirmation marks a changing tide in federal government efforts to rein in Big Tech companies, Axios' Ashley Gold and Margaret Harding McGill report.