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5 of this year's Super Bowl ads

Via the AP:

  1. Budweiser, "Born the Hard Way": "Anheuser-Busch's cinematic 60-second spot chronicles co-founder Adolphus Busch's journey from Germany to St. Louis in 1857. ... Anheuser-Busch, which started working on the ad in May, says the ad isn't making a political statement."
  2. Bud Light, "Ghost Spuds": "Bud Light is bringing back its iconic 1980s mascot, Spuds Mackenzie, sort of. The dog appears as an unsettling T-shirted ghost. The dog eggs on a Bud Light drinker to go out and join his friends rather than sit at home alone."
  3. Honda, "Yearbooks": "To promote Honda's CR-V vehicle, a 60-second second-quarter ad features high-school yearbook photos for nine celebrities — Amy Adams, Steve Carell, Viola Davis, Missy Elliott, Tina Fey, Earvin 'Magic' Johnson, Jimmy Kimmel, Stan Lee and Robert Redford."
  4. Mercedes-Benz, "Easy Driver": "To target baby boomers, Mercedes-Benz enlisted the Coen brothers to direct an update to the tune of Steppenwolf's 'Born to be Wild.' Bikers at a bar are furious that their bikes have been blocked by a car — until they realize it's Peter Fonda driving a Mercedes-Benz AMG Roadster."
  5. Squarespace, "Calling John Malkovich": "slated for the first half ... shows a prickly John Malkovich calling the owner of JohnMalkovich.com to yell at him because he wants the domain."
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