Marcio Jose Sanchez / AP

More than 25 million businesses are on Instagram, the company announced today, which is up from 15 million in July.

Why it matters: Instagram has set itself up to be a top e-commerce social platform, which is key in drawing advertisers away from other social competitors.

By the numbers: The platform currently boasts more than 2 million small business advertisers. Most of the 25 million businesses are small businesses, and roughly one-third of those say they built their brands using the platform. Over 200 million daily active users on Instagram view at least one business profile each day.

Sound smart: Snapchat insiders will tell you that this focus on a wide business community is part of what makes Instagram feel less personal.

Go deeper: Instagram's parent company, Facebook, is very focused on building relationships with small businesses to bring them into its community of advertisers and creators.

Go deeper

Updated 2 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 3 a.m. ET: 33,362,341 — Total deaths: 1,001,800 — Total recoveries: 23,153,572Map.
  2. U.S.: Total confirmed cases as of 3 a.m. ET: 7,149,073 — Total deaths: 205,069 — Total recoveries: 2,794,608 — Total tests: 102,342,416Map.
  3. Business: Companies are still holding back earnings guidance.
  4. Health: Trump announces plan to distribute 150 million rapid tests —The childless vaccine.
  5. Media: Fauci: Some of what Fox News reports about COVID-19 is "outlandish"
  6. States: Cuomo extends New York moratorium on evictions until 2021.
  7. World: More than 1 million people have now died from coronavirus — India the second country after U.S. to hit 6 million cases.

Kentucky attorney general to release Breonna Taylor jury deliberations

Attorney Ben Crump places his hands on the shoulders Tamika Palmer, Breonna Taylor's mother, near a mural of her daughter at Jefferson Square Park on Sept. 25 in Louisville, Kentucky. Photo: Michael M. Santiago/Getty Images

Grand jury proceedings in the case of Breonna Taylor, an unarmed Black woman fatally shot by police, will be released on Wednesday, Kentucky Attorney General Daniel Cameron confirmed to news outlets.

Driving the news: Cameron's announcement late Monday came hours after a judge granted an unnamed juror's court motion seeking the release of last week's transcripts and related recordings.

Bob Woodward: "I was not going to hide" my opinion on Trump

Bob Woodward didn't want to join Senate Republicans in privately condemning President Trump but declining to do so publicly, he told Jonathan Swan in an interview for "Axios on HBO."

Why it matters: Woodward has covered 9 presidents, but Trump is the first that Woodward explicitly described as "the wrong man for the job."