Dec 14, 2021 - Economy & Business
Scoop: The Guardian has more than 1 million recurring digital supporters
The Guardian now has 1 million people that pay for its digital content on a recurrent basis, Axios has learned. This time three years ago, that number was 534,000.
Why it matters: It's an impressive feat for a company that doesn't have a paywall.
- The Guardian has a supporter model, in which readers can either subscribe to its apps or make a recurring financial contribution.
- More than 1 million people subscribe to its apps for a fee or chose to make a recurring financial contribution.
- Supporters can also make a one-off contribution, but those aren't tallied as a part of the 1 million number.
The big picture: About half of the 1 million people who pay for The Guardian's digital content are from outside of the UK and over 220,000 come from North America.
- Guardian launched its U.S. site in 2011 and its Australian site in 2013.
- In total, over 1.6 million people pay for the Guardian. That includes the 1 million people who pay recurrent amounts for its digital content, over 100,000 print subscribers, and roughly 500,000 people who give one-off donations.