Dec 14, 2021 - Economy

Scoop: The Guardian has more than 1 million recurring digital supporters

A photo of a Guardian app on a phone.

Photo: Thomas Trutschel/Photothek via Getty Images

The Guardian now has 1 million people that pay for its digital content on a recurrent basis, Axios has learned. This time three years ago, that number was 534,000.

Why it matters: It's an impressive feat for a company that doesn't have a paywall.

  • The Guardian has a supporter model, in which readers can either subscribe to its apps or make a recurring financial contribution.
  • More than 1 million people subscribe to its apps for a fee or chose to make a recurring financial contribution.
  • Supporters can also make a one-off contribution, but those aren't tallied as a part of the 1 million number.

The big picture: About half of the 1 million people who pay for The Guardian's digital content are from outside of the UK and over 220,000 come from North America.

  • Guardian launched its U.S. site in 2011 and its Australian site in 2013.
  • In total, over 1.6 million people pay for the Guardian. That includes the 1 million people who pay recurrent amounts for its digital content, over 100,000 print subscribers, and roughly 500,000 people who give one-off donations.
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