Sep 28, 2021 - Technology

TikTok hits 1 billion users

Data: Axios research; Chart: Will Chase/Axios
Data: Axios research; Chart: Will Chase/Axios

TikTok on Monday said that it has amassed more than 1 billion monthly active users in its short lifetime, joining an exclusive club of apps that have already reached that size.

Why it matters: TikTok has continued to grow despite enormous pressure from regulators around the globe and increased competition from copycat products built by its competitors.

  • There's no question that pandemic-driven lockdowns helped boost the app's numbers, especially as professional entertainment companies struggled to provide fresh content to users amid production pauses.

Be smart: TikTok, like many other apps, wouldn't have been able to grow so big, so fast, if it weren't for the existing success and enormous scale of Facebook.

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