Netflix's gaming expansion
Netflix is planning to get into gaming, possibly with the launch of a suite of downloadable games, as first reported by The Information on Friday and reiterated by Axios sources.
Why it matters: Netflix has more than 200 million subscribers it can reach with games, but plenty of other entertainment juggernauts that have wanted a piece of the gaming market have struggled to grab more than scraps.
Between the lines: While Netflix's plans are not public and potentially in flux, The Information reports that the streaming giant is looking to hire an executive to oversee the gaming effort.
- A source familiar with Netflix's plans tells Axios to "think of it as a smaller Apple Arcade," a reference to Apple's offering of high-quality, ad-free mobile games offered to paying subscribers.
- The Netflix offering, two Axios sources say, would consist of a mix of licensed Netflix intellectual property and original work commissioned from independent studios, offered to existing Netflix subscribers.
- The service is far off, possibly launching in 2022, and plans are all subject to change.
- The Information reported that Netflix hadn't ruled out other approaches, including the more complex effort of making games in-house or getting the games to run on TVs.
What they're saying: When asked about this by Axios, a Netflix rep said that users have valued the company's variety of content and the service's interactive shows and games, "[s]o we're excited to do more with interactive entertainment."
Netflix has been dabbling with games for some time.
- In addition to its interactive shows, it has a growing roster of series based on video game properties, including "The Witcher," "Castlevania," "Assassin's Creed," and more.