May 11, 2021 - Technology

Scoop: TikTok launching jobs service for Gen Z

Illustration of a briefcase icon in the style of the TikTok logo. 
Illustration: Aïda Amer/Axios

TikTok is testing a tool for brands to recruit employees, sources tell Axios.

Details: The pilot program is designed to help people find jobs on TikTok and connect with companies looking to find candidates. It's also meant to help brands use TikTok as a recruitment channel.

  • The company is currently testing the service with a beta group of companies. Several big brands have been asked about participating, including sports leagues.
  • The platform isn't a product that's integrated within TikTok itself, but rather a separate web page accessible via the TikTok app where brands can post jobs, primarily entry-level listings.
  • Users can post a TikTok video resume to the site rather than a traditional resume. The idea is for users to give an elevator pitch or work experience summary via the video in a unique way.
  • TikTok will ask candidates to post their resume videos to their TikTok profiles, if they wish, to help publicize the new service.

The big picture: A few weeks ago, a top TikTok executive posted on LinkedIn that a Washington Post article about Gen Zers using TikTok to share career advice inspired TikTok executives to try to bolster their platform for job seekers.

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