Feb 9, 2021 - Sports

Super Bowl ratings down from last year, but streaming sets records

Tom Brady holding Super Bowl trophy
Photo: Kevin C. Cox/Getty Images

Super Bowl LV was watched by a total of 96.4 million viewers, according to Nielsen ratings provided by CBS Sports.

Details: The broadcast broke records as the most live-streamed NFL game ever, averaging 5.7 million viewers per minute — up 65% from last year's big game.

The big picture: For context, last year's Super Bowl between the Kansas City Chiefs and the San Francisco 49ers drew 102 million total viewers across all of Fox's platforms.

  • Sunday's matchup between the Tampa Bay Buccaneers and the reigning champion Chiefs was a blowout.

Yes, but: The game continues to be a commercial success. Rates for 30-second ad spots during this year's event averaged roughly $5.6 million, a historic high.

  • The Super Bowl is typically the most-watched annual broadcast event on TV in the U.S., making it a lucrative opportunity for advertisers.
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