Former Colorado Gov. John Hickenlooper. Photo: Chip Somodevilla/Getty Images

John Hickenlooper, Colorado's Democratic governor from 2011 to 2019, officially launched his 2020 presidential campaign on Monday.

The big picture: Hickenlooper, who is marketing himself as a pragmatic and productive moderate, is a candidate with little national name recognition attempting to break through the noise with a unique pitch in a crowded Democratic race. He filed documents Monday morning with the FEC and is expected to formally announce his candidacy at a Thursday event, as first reported by the Colorado Sun.

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BodyArmor takes aim at Gatorade's sports drink dominance

Illustration: Eniola Odetunde/Axios

BodyArmor is making noise in the sports drink market, announcing seven new athlete partnerships last week, including Christian McCaffrey, Sabrina Ionescu and Ronald Acuña Jr.

Why it matters: It wants to market itself as a worthy challenger to the throne that Gatorade has occupied for nearly six decades.

S&P 500's historic rebound leaves investors divided on future

Data: Money.net; Chart: Axios Visuals

The S&P 500 nearly closed at an all-time high on Wednesday and remains poised to go from peak to trough to peak in less than half a year.

By the numbers: Since hitting its low on March 23, the S&P has risen about 50%, with more than 40 of its members doubling, according to Bloomberg. The $12 trillion dollars of share value that vanished in late March has almost completely returned.

Newsrooms abandoned as pandemic drags on

Illustration: Sarah Grillo/Axios

Facing enormous financial pressure and uncertainty around reopenings, media companies are giving up on their years-long building leases for more permanent work-from-home structures. Others are letting employees work remotely for the foreseeable future.

Why it matters: Real estate is often the most expensive asset that media companies own. And for companies that don't own their space, it's often the biggest expense.