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John Hickenlooper launches 2020 campaign

John Hickenlooper
Former Colorado Gov. John Hickenlooper. Photo: Chip Somodevilla/Getty Images

John Hickenlooper, Colorado's Democratic governor from 2011 to 2019, officially launched his 2020 presidential campaign on Monday.

The big picture: Hickenlooper, who is marketing himself as a pragmatic and productive moderate, is a candidate with little national name recognition attempting to break through the noise with a unique pitch in a crowded Democratic race. He filed documents Monday morning with the FEC and is expected to formally announce his candidacy at a Thursday event, as first reported by the Colorado Sun.