Illustration: Sarah Grillo/Axios

Howard Schultz sounded stumped today when asked the price of a staple that wasn’t coffee — a reminder of the campaign-trail hazards for billionaires trying to project a common touch.

What happened: Mika Brzezinski asked Schultz on MSNBC's "Morning Joe": “How much does an 18 ounce box of Cheerios cost?" Schultz responded: "An 18 ounce box of Cheerios? I don’t eat Cheerios." Spoiler: They're about 4 bucks at Walmart.

Flashbacks:

The big picture: Billionaires may be unlikely to know what a grocery item costs, and their actions as president would have limited effects on prices.But they should know the broader trends in the costs that most Americans face.

  1. Health care: How much has the average health insurance deductible for a family of four changed over the past 5 years? How about copays?
  2. Education: What's the average price of tuition at a public 4-year university? How much has this outpaced inflation over the past few decades?
  3. Kids: What's the average cost of child care in your home state? Is this a greater share of take-home income than it was 10 years ago? 20?
  4. The youths: What percentage of 25-year-olds have more than $50,000 in student debt? What percentage of 25-year-olds have purchased a home? How do these compare to 10 years ago?
  5. Housing: How much of the average American's monthly paycheck goes to rent or a mortgage?
  6. Rainy day funds: How many months of living expenses does the average American have in liquid savings?

Why it matters: “[T]he next president will have to demonstrate not only that he or she understands the day-to-day struggles that people are facing, but they also have to lay out a clear plan to address those problems," Center for American Progress SVP Daniella Gibbs Léger told Axios.Go deeper: Livid liberals try to bully Schultz out of 2020

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Updated 17 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Politics: Americans feel Trump's sickness makes him harder to trustFlorida breaks record for in-person early voting — McConnell urges White House not to strike stimulus deal before election — Republican senators defend Fauci as Trump escalates attacks.
  2. Health: The next wave is gaining steam.
  3. Education: Schools haven't become hotspots — University of Michigan students ordered to shelter-in-place.
  4. World: Ireland moving back into lockdown — Argentina becomes 5th country to report 1 million infections.

Trump threatens to post "60 Minutes" interview early after reportedly walking out

Trump speaks to reporters aboard Air Force One, Oct. 19. Photo: Mandel Ngan/AFP via Getty Images

President Trump tweeted on Tuesday that he was considering posting his interview with CBS' "60 Minutes" prior to airtime in order to show "what a FAKE and BIASED interview" it was, following reports that he abruptly ended the interview after 45 minutes of taping.

Why it matters: Trump has escalated his war on the media in the final stretch of his re-election campaign, calling a Reuters reporter a "criminal" this week for not reporting on corruption allegations about Hunter Biden and disparaging CNN as "dumb b*stards" for the network's ongoing coronavirus coverage.

2 hours ago - Politics & Policy

McConnell urges White House not to strike stimulus deal before election

Senate Majority Leader Mitch McConnell. Photo: Stefani Reynolds/Getty Images

Senate Majority Leader Mitch McConnell (R-Ky.) has urged White House negotiators not to cut a deal with Democrats on new coronavirus stimulus before the election.

Driving the news: McConnell informed Senate Republicans of the move at a closed-door lunch on Tuesday, two people familiar with his remarks tell Axios. McConnell's remarks were first reported by the Washington Post.