Nov 24, 2017

7. Toymakers depend on Amazon for holiday survival

Associated Press, file photo

Toy manufacturers used to rely on their relationships with brick-and-mortar retailers — and the negotiated placement and display of their products on store shelves — to drive sales during the all-important holiday season. But Amazon's dominance of the growing share of online sales has made adopting an Amazon-first strategy a no-brainer for many toymakers.

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