Feb 2, 2017
Breitbart's planned French expansion isn't going smoothly
The Verge has an interesting look at Breitbart's expansion missteps in France ahead of this spring's presidential election in which populist darling Marine Le Pen is expected to make a strong showing.
- The status quo: A network of far-right websites and blogs in France collectively known as the fachosphère that support Le Pen's National Front, but they're largely amateur and unprofessional.
- The goal: Breitbart CEO Alex Marlow told Axios in late January that they're planning on a Paris bureau. A former Breitbart spokesman said the goal is to "become the centralizing hub/platform for the so-called 'anti-establishments.'"
- The problem: Breitbart forgot to register their domains in France, so breitbart.fr and breitbartnews.fr now belong to a 22-year old student who is thinking about linking them to non-profits that fight racism and anti-Semitism.