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Illustration: Rebecca Zisser/Axios

Instagram Live is a way for politicians to answer questions while trying to appear authentic and down-to-earth. They invite you into their kitchens, like Rep. Alexandria Ocasio-Cortez and Sen. Kirsten Gillibrand. They're drinking beer, like Sen. Elizabeth Warren. They're getting a dental exam, like Beto O'Rourke.

Why it matters: Instagram is the new hotness for politicians trying to communicate with younger voters in an authentic way — but the more they use it, the lamer the content is going to get.

  • Just being on the platform doesn't automatically give veteran politicians the same swag as Beto or AOC (whose "Instagram feed is a master class in political brand building," according to WIRED).

For O'Rourke and Ocasio-Cortez (who combined have over 2 million Instagram followers), Instagram and live-streaming were staples of their 2018 campaigns. Appearing as an "unfiltered" version of yourself on social media is natural for a 29-year-old. It's not so natural for those who look like they could be your parents or grandparents.

  • Hillary Clinton learned that the hard way in 2015 when she used Snapchat to tell her followers that she was "just chillin' in Cedar Rapids." She instantly became a meme.

How they use it: Ocasio-Cortez makes mac and cheese while talking about her progressive platform or addressing her critics. O'Rourke goes to Whataburger or the dentist or plays the air drums in his minivan while discussing politics. People are drawn to their quotidian content because they've already bought into their personalities. The rest haven't exactly mastered it:

  • Ohio Sen. Sherrod Brown, who's 66 and has almost 10,000 Instagram followers, has used the platform to talk directly to voters. Even Sen. Cory Booker tweeted last year that Brown has a "VERY good Instagram." But other than that, he hasn't gotten much attention for his use of social media.
  • Democrat Richard Ojeda, who ran unsuccessfully for a Congressional seat in West Virginia, posted a selfie video to Twitter to confirm the rumors that he's running for president. He didn't really use Instagram for videos during the 2018 elections.
  • Gillibrand baked a berry cobbler on New Year's Eve on Instagram, though she's posted recipes on the platform before. Just this week, John Delaney used Facebook live to answer questions while driving to Iowa. This certainly felt inspired by O'Rourke's minivan trips, but Delaney's video didn't get much love (it had less than 2,000 views).
  • Julian Castro, meanwhile, has gone more of the traditional route, posting produced (not live) videos to Facebook.
  • As one Reddit user wrote: "It’s worth it if we get to see Bernie fussily making goulash while yelling about the Post Office." Sanders (who has 2.9M Instagram followers) mostly posts produced videos on his account.

The bottom line: The future of political discourse is vertically-oriented, always in selfie mode, and probably a little grainy. But just because it's live doesn't mean it's raw. Or any good.

Go deeper

Updated 2 hours ago - World

Up to 17 U.S. missionaries kidnapped in Haiti

Haitian soldiers guard the public prosecutor's office in Port-au-Prince this month. Photo: Richard Pierrin/AFP via Getty Images

Children were among up to 17 American Christian missionaries and their relatives kidnapped by a gang in Haiti on Saturday, the New York Times first reported.

The latest: Haitian police inspector Frantz Champagne identified the 400 Mawozo gang as the group responsible, in a statement to AP.

Hollywood union reaches deal with studios to avert strike

Photo: AaronP/Bauer-Griffin/GC Images

A Hollywood workers' union reached a tentative deal with studios, networks and streamers that will guarantee better working conditions, meal breaks and increased wages for low-paid workers, the International Alliance of Theatrical Stage Employees (IATSE) announced Saturday night.

Why it matters: The deal, which still needs to be ratified by IATSE members, will avert a nationwide strike by film and television workers that was set to start Monday. It would have been the first strike in the union's 128-year history.

Bill Clinton released from hospital following treatment for non-COVID infection

Photo: Tasos Katopodis/Getty Images/Bloomberg via Getty Images

Former President Bill Clinton was discharged from the University of California, Irvine Medical Center on Sunday, nearly a week after he was admitted for a non-COVID-related infection, according to his spokesperson Angel Ureña.

What they're saying: "His fever and white blood cell count are normalized and he will return home to New York to finish his course of antibiotics," wrote Dr. Alpesh Amin, who has been overseeing the team of doctors treating Clinton. "On behalf of everyone at UC Irvine Medical Center, we were honored to have treated him and will continue to monitor his progress."

Worth noting: Clinton had a urinary tract infection that spread to his bloodstream, per CNN.

  • The California-based medical team had been administering IV antibiotics and fluids, and was in constant communication with Clinton's New York team, including his cardiologist, according to the former president's physicians.
  • President Biden spoke by phone with Clinton on Friday to see how he was doing, and the catch-up included a discussion of recent politics.