Instagram Live is a way for politicians to answer questions while trying to appear authentic and down-to-earth. They invite you into their kitchens, like Rep. Alexandria Ocasio-Cortez and Sen. Kirsten Gillibrand. They're drinking beer, like Sen. Elizabeth Warren. They're getting a dental exam, like Beto O'Rourke.
Why it matters: Instagram is the new hotness for politicians trying to communicate with younger voters in an authentic way — but the more they use it, the lamer the content is going to get.